Advertising Compliance Part 1: Text, Print, TV & Radio

July 18, 2024

Compliance Information Technology Marketing

Live Webinar:

DateJul 18, 2024Duration90 minutes

12:00 PM PDT01:00 PM MDT

02:00 PM CDT03:00 PM EDT

Unlimited connections for your institution
Available on desktop, mobile & tablet
Take-away toolkit
Presenter’s contact info for questions

On-Demand Webinar:

Unlimited & shareable access starting two business days after live stream
Available on desktop, mobile & tablet devices 24/7
Take-away toolkit
Ability to download webinar video
Presenter's contact info for questions

See Registration Options

The regulations for advertising deposit and loan products are as varied as the promotions themselves.

Part 1 of this two-part series will cover print, TV, and radio advertising. You’ll learn the dos and don’ts and how to avoid those dreaded (and costly) compliance violations. Make a splash with your advertising, confident that it checks all the boxes.

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

Identify what constitutes a “trigger” term under Reg Z requiring additional disclosures in loan advertising
Comply with Reg DD regarding advertising deposit accounts and overdraft protection
Explain what are deemed to be unfair, deceptive, or abusive advertising practices
Distinguish between copyright and trademark infringement
Understand which type of promotional contests are permitted

WEBINAR DETAILS

What you don’t say can be a compliance violation! What you do say can be a compliance violation! Confusing? Absolutely! Whether it is print media, radio, TV, lobby posters, or brochures, multiple regulations impact advertising of deposit and loan products. You must be knowledgeable to avoid a compliance violation.

This webinar will cover the numerous rules and regulations that restrict advertising content and mandate specific disclosures. It will also cover the general form and content for all advertising to ensure your advertising isn’t deemed to be unfair or discriminatory. (Note: This webinar will not focus on electronic and social media because that will be covered in the August 8, 2024, webinar.)

WHO SHOULD ATTEND?

This informative session is designed for marketing and advertising personnel, compliance officers, legal officers, auditors, and managers.

TAKE-AWAY TOOLKIT

Advertising compliance checklist to ensure you don’t forget an important requirement
Employee training log
Interactive quiz
PDF of slides and speaker’s contact info for follow-up questions
Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.