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New Rules for |
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12:00 pm - 1:30 pm Pacific Lee Wetherington, AAP, ProfitStars
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Fact #1: The online channel dominates. Over 70% of transactions happen outside the branch. Fact #2: Today, a credit union’s online services are more important to consumers than access to ATMs and branches. Meeting growing online expectations is critical. Fact #3: The advent of mobile, social, and online financial management (OFM) means credit unions must transform websites to provide meaning, not just data. Fact #4: Online threats are now more sophisticated, numerous, and powerful than ever before – enough so that they can take down the credit union entirely. Security is paramount. Today, only 30% of financial activity takes place in the branch. Online members interact with the credit union six times more online than in-person. Members are both transacting more online and expecting more online. To meet these expectations, your credit union website must be easy to find (optimized for search) to use (navigated quickly and intuitively), and must also meet and serve specific needs of specific members with the right set of services and features, e.g., personalization tools, OFM, and life-stages marketing. Moreover, with new online threats multiplying and regulatory scrutiny at an all-time high, securing your credit union’s online channel has never been more challenging, nor more important. Bottom line: when it comes to your credit union’s website, getting it right has never been more crucial. HIGHLIGHTS
WHO SHOULD ATTEND? This informative session is designed for credit union officers and staff responsible for developing the online channel and deploying online products/services that generate fee income and/or reduce operational costs – including payments services, online banking, and online cash management. |
