Small Business Banking
at Your Credit Union
WEBINAR OR ON-DEMAND WEB LINK
(LINK INCLUDES FREE CD ROM)


Wednesday, November 2, 2011

12:00 pm - 1:30 pm Pacific
1:00 pm - 2:30 pm Mountain
2:00 pm - 3:30 pm Central
3:00 pm - 4:30 pm Eastern

Meet the Presenter

Lee Wetherington, AAP, ProfitStars

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Fact #1: Small businesses are neglected. Two-thirds of small-to-medium size businesses (SMBs) do not have business checking accounts, much less the online cash management tools they want, need, and are willing to purchase.

Fact #2: Small businesses are lucrative. Average small business core deposits are double that of retail accounts and generate six times more profit.

Fact #3: Ten percent of small businesses have switched financial institutions in the last year, representing $4B in potential revenue changing hands.

Small-to-medium size businesses are perhaps the most underserved population in financial services. Most are stranded between retail online banking and large corporate treasury management solutions. Nevertheless, small businesses expend almost $500B on financial products and services each year. With overdraft and debit card fee income taking sizeable hits, small business banking is a strategic opportunity that credit unions can no longer ignore.

HIGHLIGHTS110211cu.jpg

  • Small business banking and why it matters: seizing the moment
  • Small business banking products and services: what they want and will pay for
  • New regulations: challenges and opportunities (Reg Q, Reg E, Reg II)
  • Defining micro-cash management: in between retail online banking and full treasury management
  • What to do next: best ways to capitalize on the small business opportunity

WHO SHOULD ATTEND?

This informative session is designed for credit union officers and staff responsible for growing corporate memberships and deploying online products/services that generate fee income, including payments services, online banking, mobile banking, and online cash management.